Exhibition lead capture
Don’t bring home a stack of leads with no next action.
Capture visitor details, note what they need and assign the follow-up before the exhibition conversation is forgotten.
- Business card
- Badge
- Manual entry
Example business card
Kapoor Industries
Arjun Kapoor
Purchase Manager
+91 98765 41230
arjun@kapoorindustries.in
- Name
- Arjun Kapoor
- Company
- Kapoor Industries
- Phone
- +91 98765 41230
Check the captured details
- Requirement
- Distributor pricing for industrial valves
- Priority
- High
- Next action
- Send catalogue tomorrow
Exhibition follow-up
Arjun Kapoor
Kapoor Industries
- Owner
- Mihir
- Due
- Tomorrow
- Priority
- High
The problem usually starts after the exhibition.
At the stall
Good conversation.
End of the day
Business cards, photos and notes.
Monday morning
“Which ones were important?”
One week later
“Did we follow up with them?”
Capturing a card is useful. Capturing the reason to follow up is more useful.
Capture three things while you still remember the conversation.
Who
- Name
- Company
- Phone / email
Why
- What are they interested in?
- What did they ask for?
Next
- Who follows up?
- What should happen?
- When?
From business card to usable lead.
- Business card / badge / manual entry
- Extract details
- Confirm
- Add requirement
- Add quick note
- Choose follow-up
- Save
Card or badge scanning can use OCR or event-specific integrations where suitable. Extracted information should remain editable before it becomes a lead.
Qualification should take seconds, not another form.
Keep exhibition qualification short enough that the salesperson will actually use it while speaking with visitors.
Interest
Requirement
Timeline
Next action
These are an illustration of the kind of thing worth asking, not a fixed set of mandatory fields.
Route leads before the exhibition ends.
- West India distributor enquiryRakesh
- OEM requirementNeha
- High-value quotation requestSales Manager
Rules can be simple. The important part is knowing who owns the follow-up before everybody goes home.
Monday morning should look like this.
An illustration of what a morning after an event can look like, not a benchmark and not anybody’s results.
Example event
- Leads captured
- 154
- High priority
- 23
- Follow-ups due today
- 37
- Quotation requests
- 12
- No owner
- 4
A simple exhibition checklist
Before
- Decide what you want to capture
- Create the exhibition source/event
- Decide who receives which leads
During
- Capture contact
- Record requirement
- Set priority
- Set next action
After
- Review high-priority leads
- Complete due follow-ups
- Track quotations and orders
Exhibition leads should join the same sales process.
- Exhibition
- Website
- Phone
enters
Lead management
- Pipeline
- Quotation
- Follow-up
What happens to the leads after the event.
- Lead ManagementWhere the event’s enquiries go once the stand has been packed away.
- Follow-up AutomationReminders for the week when nobody remembers who they promised to call.
- Sales Rep ManagementWho captured what, and whose follow-ups are still outstanding.
- Sales PipelineThe ones that turned into real opportunities.
What happens to your exhibition leads after the event?
Show us how your team captures and follows up exhibition enquiries today. We’ll help identify where leads are getting delayed or lost.