Website lead capture
Turn every website enquiry into a clear next action.
Capture enquiries from your website in one place, assign the right salesperson and make the next follow-up visible.
Request a quote
- Name
- Priya Shah
- Company
- Apex Components
- Phone
- +91 98250 41238
- Requirement
- Need pricing for 200 units of Model AX-40
WebsiteSales
What happens next?
Nothing has been decided yet.
New website enquiry
Apex Components
- Source
- Website · Product enquiry
- Requirement
- 200 × AX-40
- Owner
- Not assignedNeha Patel
- Next action
- Not setCall today · 3:30 PM
- Status
- New
Ready for follow-up
A submitted form is not yet a managed lead.
The form may have reached an inbox. That does not tell you who will call, when they will follow up or whether anything happened afterwards.
- Website form
- Shared inbox
- Forwarded message
- Did anyone call them?
- Website form
- Lead created
- Owner assigned
- Next action due
- Status visible
The important step is not capturing the form. It is creating responsibility.
What should happen the moment an enquiry arrives?
- CaptureKeep the enquiry details together.
- Identify the sourceKnow which page, form or campaign produced it where that information is available.
- Assign an ownerSomeone becomes responsible.
- Set the next actionCall, send information, prepare a quotation or follow up later.
- Keep the status visibleSo the salesperson and manager can see what happens next.
Different forms can enter the same sales process.
Your website may have several forms. The sales team should not need a different follow-up method for each one.
- Contact form
- Request a quote
- Product enquiry
- Campaign landing page
becomes
One lead process
- Owner
- Next action
- Status
- Source
The exact connection depends on the website, forms and business software you use. Forms can be connected through supported APIs, integrations or custom development where needed.
Send the enquiry to the right person.
Industrial PumpPump Sales Team
The enquiry names a product line that one team already handles.
GujaratNeha
Where the enquiry comes from decides who follows it up.
Apex ComponentsAccount owner
A customer you already work with should reach the person who knows them.
No matching rule?Sales desk / shared queue
Assignment can be simple or rule-based. The aim is not complexity — it is making sure every enquiry has somebody responsible.
Give the salesperson the context they need.
The salesperson should not have to search through an inbox to understand what the visitor asked for.
Example lead
Apex Components
Website enquiry
- Requirement
- 200 units of Product A
- Source
- Product page
- Page visited
- Product A
- Owner
- Neha
- Next action
- Call today
- Status
- New
Note: asked about bulk price.
What should the manager be able to see?
Manage the exceptions instead of asking everyone for an update.
See Lead ManagementExample
- Unassigned website enquiries
- 3
- No next action
- 5
- Follow-up overdue
- 2
- New today
- 8
Website leads are only one source.
The same lead process can also handle enquiries from WhatsApp, exhibitions, phone calls and salespeople.
- Lead ManagementEvery enquiry, whatever it arrived on, with an owner and a next action.
- Sales PipelineWhat happens once the enquiry becomes a real opportunity.
- WhatsApp Lead ManagementThe same ownership and next action, for enquiries that arrive as chats.
- Follow-up AutomationSo the call promised on the form is a reminder, not a memory.
What happens after someone fills your website form?
Show us your current website enquiry flow. We’ll help identify where ownership, follow-up or visibility could be improved.